FROM BRAIN TO EAR: How Does The Public Hear?

So, ever wonder how Apple's creative attributes reach the public sphere? Well, Advertising of course. But the unique way that Apple advertises separates them from all the rest. Primero, Apple appeals to ones' ethos and pathos. In addition, they create a sense of necessity amongst their customers. Their first infamous commercial was of Apple people dancing around with the product. This unique approach to have individual shadows against a solid black background allows consumers to connect with the "apple people." They were able to relate to the figures and think, no individual is the same. despite having ownership over the same product. Although all individuals were in the same "white" color against the monotonous black background their shadows reflected different personal style. They made a single product fit them and their lifestyle. They also make room for their ads to be graced with an Apple silhouette to remind consumers of the quality of the product; to allow consumers know that Apple is the face of music mobility.