FROM BRAIN TO EAR: How Does The Public Hear?

So, ever wonder how Apple's creative attributes reach the public sphere? Well, Advertising of course. But the unique way that Apple advertises separates them from all the rest. Primero, Apple appeals to ones' ethos and pathos. In addition, they create a sense of necessity amongst their customers. Their first infamous commercial was of Apple people dancing around with the product. This unique approach to have individual shadows against a solid black background allows consumers to connect with the "apple people." They were able to relate to the figures and think, no individual is the same. despite having ownership over the same product. Although all individuals were in the same "white" color against the monotonous black background their shadows reflected different personal style. They made a single product fit them and their lifestyle. They also make room for their ads to be graced with an Apple silhouette to remind consumers of the quality of the product; to allow consumers know that Apple is the face of music mobility.

ITunes: Easy Access or Too much Access?

Apple Itunes is a program that allows individuals to download media to a single device. Itunes allows Apple customers to download and organize media into a single program without searching and changing different forms of media to meet a certain need. The program also allows for the management if Apple's contents from certain Apple products. It manages what the consumer likes, and their preferred taste. The infamous Apple applications are able to be downloaded and the consumer can have fast, easy access to the applications they love without having to consult the internet, or type in a different URL every time. Quicktime is the software used to play the media on the Apple devices. Interestingly enough Itunes can be shared amongst individuals who have Apple products; their information is able to be transferred to others who have Itunes. My information is now your information. Hummm! I would not like having someone able to have access to my media that I have purchased, What about you? Although I love the genius in the development of Itunes I still find it hard to accept some of its aspects.  

Apple-Infancy to Maturity

   Born April 1, 1976 to father, Steve Jobs, and unknown mother, Apple was destined to be a child of many talents. Introduced into the world as a personal computer kit and later growing into the advanced toddler Apple Lisa. Mocking and copying from its childhood friend, Macintosh, Apple Lisa, probably named after its unknown mother, Apple became the first personal computer to sell and take America by storm. [Sorry Mac]
   In Apple's teenage years, as all teenagers do, hit puberty and became a bit of a rebel, lost a family member, and entered a slight downfall. Apple's twin, series two, was too much to produce and in 1993; Apple, sadly lost its other half it was only 17. During this unexpected family loss, Apple went into a depression and his "friend" Mac stepped in and took over the market and its shares.
  A year after Apple's twin death, at 18, Apple recovers and determines to regain market shares. In an attempt, Apple confides in IBM and they merge their software with one another allowing systems to be compatible with one another.
   Four years later, at the age of 21, despite a soiled friendship, Apple launches with Mac at its father's request. That same year Apple launches its first store "The Apple Store."
    At the age of 22, Apple returns to establishing its name and regained it profits it once lost. New designs and catchy names like "imini" was introduced and the banks bellies were full.
      In 2007, at the tender age of 31, Apple has managed to become a global brand and legally changed its name from Apple, to Apple Inc. to uphold the company's persona and redirect the attention from Apple as a computer based name to a name that is diverse and offer a variety of products.
    Currently, Apple is still running strong, in great health, and its mind is functioning better than before. Apple will celebrate its 35th birthday on April, 1, 2011 and will be the forerunner in toady's technological world at the tender age of 35. Apple has been creating and dominating for years. Apple has enough money to retire, than senior citizens have years. If Apple continues to function and move in this progressive direction of success, it will live for generations to come. Can you say IMMORTAL? I can!!